As part of an absurdly clever advertising campaign orchestrated by ad agency M&C Saatchi Milano for insurance firms Europ Assistance IT and Genertel, a giant submarine was installed near the city center as if it had suddenly burst through the street. The carefully orchestrated stunt which unfolded on October 1st was complete with alive reenactment meant to reinforce the idea of safeguarding yourself and posessions against unforseen events. Read more over on Designboom. All images courtesy M&C Saatchi Milano. (via It’s Nice That)
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